Gallery I: Brand & Campaign Exhibits
Narratives That Move People
Juneteenth Central Oregon
Fundraising, Cultural Celebration, and Community Infrastructure at Scale
Juneteenth Central Oregon is a large-scale, two-day cultural festival I directed and led through full event strategy, fundraising, branding, and execution for The Father’s Group. Managing a $122K budget, 120+ volunteers, and 30+ BIPOC vendors, I built a multi-channel campaign and sponsorship program that elevated the event into a regionally recognized celebration of Black history and culture. Through Honeybeast Digital, I developed the visual identity and creative direction, featuring vibrant, Carnivale-inspired aesthetics for the 2022 theme that centered liberation, color, and cultural expression. With over 3,500 attendees, strategic partnerships, including a pop-up exhibit with the High Desert Museum, and a dynamic blend of education, entertainment, and community engagement, the event became a powerful model for how communications and leadership can create lasting cultural impact.Choose to Foster, Change a World
A Digital Segmentation Campaign for Foster Care Recruitment
Choose to Foster, Change a World is a data-driven digital segmentation campaign I led for Every Child oregon, in partnership with The Contingent and the Oregon Department of Human Services, designed to address the critical shortage of foster families across the state. Through targeted audience segmentation, emotionally resonant storytelling, and a multi-channel strategy, including landing pages, email campaigns, paid social, and video, I built a streamlined recruitment funnel that guided high-intent individuals into the foster care pipeline. The campaign combined localized messaging with scalable infrastructure, generating a strong pipeline of qualified inquiries and establishing a replicable model for future statewide recruitment efforts.The Oregon Cares Fund
Designing Access to Relief Through Community-Centered Communication
The Oregon Cares Fund was a $62 million statewide COVID-19 relief initiative supporting Black individuals, families, businesses, and nonprofits across Oregon. As a selected Black-owned agency partner, Honeybeast Digital led the visual design and marketing collateral for a comprehensive awareness campaign in collaboration with The Contingent and Black United Fund. Through culturally grounded design, clear messaging, and multi-channel distribution, we helped translate complex funding information into accessible, community-centered communication, contributing to thousands of applications within days of launch and supporting the equitable distribution of critical financial relief.This project demonstrates how design and communication can serve as tools for equity, bridging gaps between institutions and communities and ensuring that resources reach those who need them most.GROW! Central Oregon Kids
Building a Regional Brand for Early Learning, Access, and Equity
Grow! Central Oregon Kids is a regional brand and communications platform developed for the Early Learning HUB of Central Oregon to unify and promote early childhood services across Deschutes, Jefferson, and Crook Counties. I led the full brand strategy, messaging, and design, creating a family-centered identity, website, and outreach materials that made complex systems like Preschool Promise and Family Connects accessible and easy to navigate. Through a combination of digital infrastructure, print collateral, and social media, the project established a scalable, community-focused platform that increases awareness, supports enrollment, and strengthens early learning outcomes across the region.A Reflection of Life
Film’s Landing Page: https://www.areflectionoflifefilm.com
Film’s Trailer: https://www.youtube.com/watch?v=-1RJUvoxdFE
Building Audience Through Story, Urgency, and Visual Narrative
winner of Best Feature Film at the Toronto Documentary Film Festival is a powerful documentary exploring water issues across the Pacific Northwest and the broader West, centered on amplifying Indigenous voices from tribes including Warm Springs, Umatilla, Yakama, Nez Perce, Hopi, Standing Rock, and others. In partnership with world muse and Unlocked Films, I led the social media promotion and creative direction for its Bend premiere at the Tower Theatre, developing the campaign’s visual identity, editorial strategy, and multi-platform content across Instagram, Facebook, and Twitter. Through consistent posting, video storytelling, and real-time event coverage, including a sold-out screening and public Q&A with over 300 attendees. we translated the film’s depth into an engaging digital experience, successfully building audience awareness and connection for an independent, culturally significant film.