Client: Early Learning HUB of Central Oregon

Project Scope: Full communications strategy and brand development for a tri-county early childhood initiative

Goal:

• Create a unified, accessible brand to house and promote early childhood programs across Deschutes, Jefferson, and Crook Counties

• Increase awareness and enrollment in key programs, including Preschool Promise and Family Connects

• Build a centralized platform for families to access resources, services, and support

Stakes:
This initiative directly impacts early childhood outcomes, kindergarten readiness, and long-term family stability. The communications needed to be clear, inclusive, and highly accessible, serving families across diverse communities, many of whom are navigating barriers to access.

As the lead strategist and creative director, I developed the full brand and communications infrastructure for this regional initiative.

The core challenge was to unify multiple programs under a single, approachable identity while ensuring clarity for families navigating early childhood systems. We created Grow! Central Oregon Kids is a brand that felt both supportive and action-oriented, grounded in the idea of growth, access, and community care.

Key elements of the strategy included:

• Brand Architecture:
  Designed a flexible system that could house multiple programs while maintaining consistency and clarity

• Audience-Centered Messaging:
  Translated complex program requirements into simple, family-friendly language

• Digital Hub Creation:
  Built a centralized website to serve as the primary access point for information, enrollment, and resources

• Multi-Channel Outreach:
  Developed print and digital materials to reach families through both community partners and online platforms

• Program Integration:
  Created distinct yet cohesive messaging for Preschool Promise and Family Connects, ensuring each program retained clarity within the broader brand

The guiding principle was accessibility:
How do we make systems feel simple, welcoming, and possible for every family?

• Established a unified regional brand for early childhood services

• Increased accessibility to Preschool Promise and Family Connects programs

• Created a scalable communications platform for future program expansion

• Improved clarity and consistency across partner organizations

• Built foundational infrastructure for long-term community engagement and enrollment growth