Communications Director | Brand Strategist | Storyteller
Jasmine Wilder is a communications strategist and brand leader with ten years of experience designing campaigns, building brands, and leading mission-driven work across nonprofit, public, and community sectors. Based in Central Oregon, where she has lived for 30 years, Jasmine helps organizations translate their vision into action by crafting narratives that mobilize audiences and deliver measurable results.
As founder and Managing Director of Honeybeast Digital since 2015, Jasmine has spent over ten years transforming ideas into digital ecosystems and building a leading communications firm. She led multidisciplinary teams to launch high-impact campaigns, shape distinct brand identities, and create communication systems for clients from grassroots groups to statewide programs. Her work prioritized clear messaging, cultural relevance, and quantifiable results, enabling organizations to achieve stronger, more effective communication.
In her role as Communications Director at School Board Partners, Jasmine led a national communications strategy supporting a fellowship of antiracist school board members working to transform public education. She managed large-scale, multi-channel initiatives, including a national research report, media campaigns, and leadership events, while overseeing contractors, agencies, and creative teams. Her work helped secure national media coverage, strengthen engagement across a distributed network, and build a communication infrastructure that connected leaders and amplified their impact.
Jasmine’s portfolio spans high-impact, mission-driven projects across her career: in 2020, she collaborated on a statewide COVID-19 relief campaign for the Oregon Cares Fund; in 2021, she led campaign strategy and creative direction that helped elect a full school board slate in a highly competitive political environment. She has also directed large-scale community initiatives, including a 3,500+ attendee Juneteenth festival, and designed a data-driven, multi-channel campaign called Choose to Foster, Change a World that used targeted messaging, digital segmentation, and a structured conversion funnel to move high-intent audiences from awareness to action, building a scalable model for foster parent recruitment across Oregon. In each project, she combines strategic insight, disciplined project management, and clear storytelling to turn audience awareness into action, building campaigns and systems that drive lasting impact.
Her path to leadership is deeply personal. As the eldest of seven, Jasmine developed resilience, responsibility, and a natural ability to lead from an early age. Since 2021, she has embraced fostering, providing long-term care for more than 5 children while balancing a thriving professional career. Today, she is the guardian of two sons who shape her world, one a soccer-loving teen entering his senior year, and the other a four-year-old she has raised since infancy, now navigating reconnection with his biological family. These experiences ground her work in empathy, purpose, and a deep commitment to children and families.
Jasmine holds a Bachelor’s degree in Public Relations and a Master’s in Global Strategic Communication from Georgetown University, where she deepened her expertise in communication systems, equity, and global strategy.
Between 2023 and 2025, Jasmine faced a significant health challenge, hyperaldosteronism, an adrenal disorder that impacted her sleep, endocrine system, and overall well-being. Now fully stabilized and on a continued journey of mental, physical, and emotional wellness, she has emerged with renewed clarity, resilience, and purpose.
Outside work, Jasmine serves on local nonprofit boards, championing children, families, and housing equity. Known for warmth, tenacity, and collaboration, she brings lived experience and creative strategy to every project.
At her core, Jasmine sees communication as infrastructure. When effective, it builds connection, drives alignment, and enables lasting change. She is committed to channeling her energy, creativity, and heart into meaningful work.
Board Service & Leadership
Jasmine’s board service and community leadership reflect a deep, sustained commitment to equity, housing, and the well-being of children and families across Central Oregon. She has served in key leadership roles with organizations advancing systemic change, including Every Child Central Oregon and Strengthening Central Oregon PAC, where she supported initiatives focused on foster care, community advocacy, and civic engagement. As a Board Member and now Board President of Rooted Homes, she helps guide strategy and governance for affordable housing development in the region. She also served as Chair of the City of Bend’s Human Rights & Equity Commission, leading efforts to advance inclusive policy and community-centered solutions. Across each role, Jasmine brings strategic insight, collaborative leadership, and a strong commitment to building more equitable systems at the local level.