The Oregon Cares Fund

 Exhibit Reflection:

This project demonstrates how design and communication can serve as tools for equity, bridging gaps between institutions and communities and ensuring that resources reach those who need them most.

  • Client: The Contingent + Black United Fund
    Partners: Oregon Legislature BIPOC Caucus, Pivot Group

    Project Scope: Visual design, brand development, and statewide communications collateral for a $62 million COVID-19 relief fund

    Goal:

    • Inform Black Oregonians, Black-owned businesses, and Black-led nonprofits about access to financial relief

    • Build trust and clarity around a newly established, equity-focused funding initiative

    • Drive awareness, applications, and equitable distribution of funds

    Stakes:
    This campaign addressed urgent economic disparities during the COVID-19 crisis, where Black communities were disproportionately impacted. Communication needed to be culturally relevant, accessible, and rooted in trust to ensure resources reached those most affected.

  • As Honeybeast Digital, we were selected as one of the Black-owned agency partners to lead visual design and collateral creation for this statewide initiative.

    The strategy focused on clarity, accessibility, and trust-building, ensuring that critical financial relief information could reach communities historically excluded from equitable resource distribution.

    Key elements of the approach included:

    • Community-Centered Design:
      Created visuals and messaging that reflected and resonated with Black communities across Oregon

    • Multi-Channel Distribution:
      Developed adaptable assets for use across digital platforms, print, and grassroots partner networks

    • Collaborative Execution:
      Worked alongside multiple agencies and stakeholders to ensure consistency across a complex, statewide rollout

    • Information Accessibility:
      Translated complex eligibility and application processes into clear, actionable communication

    The guiding principle was:
    How do we ensure that life-changing resources are not just available, but truly accessible?

    • Supported the rollout of a $62 million statewide relief fund

    • Contributed to thousands of applications within days of launch

    • Helped increase awareness and access among Black individuals, families, and businesses

    • Played a role in distributing tens of millions in direct financial relief

    • Strengthened trust between community organizations and the populations they serve

 Artifacts (Visuals & Media)

Artifact I: Brand Board

Artifact II: Campaign Video

Artifact III: Social Media Ad

Artifact VI: Social Media Ad