Client: The Contingent + Black United Fund
Partners: Oregon Legislature BIPOC Caucus, Pivot Group

Project Scope: Visual design, brand development, and statewide communications collateral for a $62 million COVID-19 relief fund

Goal:

• Inform Black Oregonians, Black-owned businesses, and Black-led nonprofits about access to financial relief

• Build trust and clarity around a newly established, equity-focused funding initiative

• Drive awareness, applications, and equitable distribution of funds

Stakes:
This campaign addressed urgent economic disparities during the COVID-19 crisis, where Black communities were disproportionately impacted. Communication needed to be culturally relevant, accessible, and rooted in trust to ensure resources reached those most affected.

As Honeybeast Digital, we were selected as one of the Black-owned agency partners to lead visual design and collateral creation for this statewide initiative.

The strategy focused on clarity, accessibility, and trust-building, ensuring that critical financial relief information could reach communities historically excluded from equitable resource distribution.

Key elements of the approach included:

• Community-Centered Design:
  Created visuals and messaging that reflected and resonated with Black communities across Oregon

• Multi-Channel Distribution:
  Developed adaptable assets for use across digital platforms, print, and grassroots partner networks

• Collaborative Execution:
  Worked alongside multiple agencies and stakeholders to ensure consistency across a complex, statewide rollout

• Information Accessibility:
  Translated complex eligibility and application processes into clear, actionable communication

The guiding principle was:
How do we ensure that life-changing resources are not just available, but truly accessible?

• Supported the rollout of a $62 million statewide relief fund

• Contributed to thousands of applications within days of launch

• Helped increase awareness and access among Black individuals, families, and businesses

• Played a role in distributing tens of millions in direct financial relief

• Strengthened trust between community organizations and the populations they serve