Client: School Board Partners — Our Collective Power

Project Scope: Conference branding, creative direction, environmental design, and communications for a national leadership summit

Goal:

• Rebrand and elevate the Our Collective Power experience

• Create a cohesive, immersive conference environment centered on equity, restoration, and leadership development

• Support elected school board members with tools, connection, and community

Stakes:
This was the first in-person summit following a period of intense political and social pressure on school board leaders. The experience needed to balance strategy, healing, and community-building—creating a space where leaders could recharge while preparing to drive systemic change in their districts.

As Communications Director, I led the rebrand and creative execution of the 2022 Our Collective Power Summit—designing both the visual identity and the physical experience of the event.

The strategy focused on creating a fully immersive environment that reflected the summit’s core themes: restoration, belonging, and collective power.

Key elements of the approach included:

• Experience-Centered Design:
  Designed the stage, signage, and materials to create a cohesive and intentional environment that felt both grounding and inspiring

• Narrative Integration:
  Ensured that all touchpoints, from the program booklet to environmental visuals, reinforced the summit’s theme: Restoring Ourselves & Liberating Our Boards

• Content & Documentation Strategy:
  Captured the event through interviews, video, and social content to extend its impact beyond the in-person experience

• Brand Elevation:
  Refreshed the visual identity to reflect professionalism, warmth, and cultural relevance

• Operational Collaboration:
  Worked cross-functionally with leadership, speakers, and planners to align creative execution with program goals

The guiding principle was:
How do we design not just an event, but a space where leaders feel restored, connected, and ready to act?

• Delivered the largest and most successful OCP conference to date (80+ attendees)

• Elevated the brand and experience of Our Collective Power

• Strengthened community and connection among national school board leaders

• Created a replicable model for future conferences and leadership gatherings

• Extended the event’s reach through visual storytelling and content capture