Our Collective Power — Communications & Marketing Portfolio

Our Collective Power Summit

(OCP Conference)

Exhibit Reflection:

This project demonstrates how thoughtful design and communication can transform an event into an experience, one that not only informs, but restores and mobilizes leaders for lasting impact.

Client: School Board Partners — Our Collective Power
Project Scope: Conference branding, creative direction, environmental design, and communications for a national leadership summit
Goal:
- Rebrand and elevate the Our Collective Power experience
- Create a cohesive, immersive conference environment centered on equity, restoration, and leadership development
- Support elected school board members with tools, connection, and community
Stakes:
This was the first in-person summit following a period of intense political and social pressure on school board leaders. The experience needed to balance strategy, healing, and community-building—creating a space where leaders could recharge while preparing to drive systemic change in their districts.
As Communications Director, I led the rebrand and creative execution of the 2022 Our Collective Power Summit—designing both the visual identity and the physical experience of the event.
The strategy focused on creating a fully immersive environment that reflected the summit’s core themes: restoration, belonging, and collective power.
Key elements of the approach included:
- Experience-Centered Design:
  Designed the stage, signage, and materials to create a cohesive and intentional environment that felt both grounding and inspiring
- Narrative Integration:
  Ensured that all touchpoints, from the program booklet to environmental visuals, reinforced the summit’s theme: Restoring Ourselves & Liberating Our Boards
- Content & Documentation Strategy:
  Captured the event through interviews, video, and social content to extend its impact beyond the in-person experience
- Brand Elevation:
  Refreshed the visual identity to reflect professionalism, warmth, and cultural relevance
- Operational Collaboration:
  Worked cross-functionally with leadership, speakers, and planners to align creative execution with program goals
The guiding principle was:
How do we design not just an event, but a space where leaders feel restored, connected, and ready to act?
- Delivered the largest and most successful OCP conference to date (80+ attendees)
- Elevated the brand and experience of Our Collective Power
- Strengthened community and connection among national school board leaders
- Created a replicable model for future conferences and leadership gatherings
- Extended the event’s reach through visual storytelling and content capture